Chifukwa chakuchepa kwachidziwitso kwa otsatsa pa intaneti, machitidwe ogula atsala pang’ono kusintha. Pazifukwa zachinsinsi, makampani akuluakulu aukadaulo ndi asakatuli amasiya pang’onopang’ono kugwiritsa ntchito ma cookie a chipani chachitatu omwe amasonkhanitsa bolodi lazidziwitso za ogula. Asakatuli ena sasonkhanitsanso zidziwitso za anthu ena, ndipo akuyembekezeka kuti pofika 2022, ma cookie a chipani chachitatu adzakhala atathetsedwa. Izi zikutanthauza kuti m’tsogolomu ogula ayenera kusankha ngati akufuna kugawana deta yawo ndi chizindikiro. Zotsatira zake, otsatsa, ogula atolankhani, mabungwe ndi ma brand sangathenso kupeza zidziwitso zamakasitomala mosavuta, ndipo kupanga ma kiosks otsatsa omwe ali ndi ma hyper-charged board touch screen akuwonetsa ma kiosks atha kukhala ovuta kwambiri.

Kutsatsa m’sitolo kumapangitsa kuti mtundu wanu ufike pazomwe ogula akufuna kugwiritsa ntchito. Zikaphatikizidwa ndi njira zina zotsatsira ma omni-channel monga digito touch screen imawonetsa malonda ogulitsa kapena kuyika mashelufu, zidziwitso zopatsa chidwi zomwe zimayikidwa pazikwangwani za digito zomwe zili m’sitolo zidzakulitsa chilimbikitso chachikulu, kupangitsa ogula kugula.